Daily Archives: April 23, 2012

Thinking // Design – Architecture Methodology

In this post we are going to talk about the famous

“Positive Grey Area”

a.k.a “process’ of a design project.

I found 2 articles in the [ThinkBig-Lab]
that combined make a nice guide for noobs & experts ^^


”In order for this to work, it must be fun. The key is to live the moment, working on each activity without thinking about the final result. Everything is good enough and you have to let it go, the more irrelevant and stupid what we propose or write on a post it, will be better. We must have an experimental attitude and take risks constantly.”


“In my opinion, it is the only way. As it is stated in the constructivist pedagogy: people learn through the interactions between the subject and the object. Knowledge is connected to the structure of the action, to the doing. It is the way to activate an actual process of collective creation, the fact of having something on your hands constantly allows you to interact. That is why we established a series of activities along the workshop, which will be better explained while analyzing in the next phase.”


+ An holistic resolution of the problems. An approach to the problem from all possible angles. Do not break a problem into parts, but try to cover everything at once.

+ The user is the center of the process (user centered design). It is the common language when working in multidisciplinary teams. The user is the goal and also participates in the process.

+ It is a participatory and collaborative process (co-creation). Everyone can be creative. Creativity is not so much a gift but an ability to listening ideas and articulate them through your experience. The design thinker creates consciously an environment that facilitates the generation and evaluation of ideas in a heterogeneous group of agents.

+ The process is constantly changing: it never repeats systematically and we have to be actively creative with the process itself.

If architecture follows the path which the design has begun, then it will produce very interesting improvements and modifications in both directions.

Big up to ThinkBig-Lab again

Visit their blog for further infos & texts on the subject